Mathew Pritchard: A Multifaceted Career
Mathew Pritchard, born on March 30, 1973, in Wales, has carved a unique niche in the entertainment and culinary industries. Known for his dynamic presence as a professional skateboarder, stunt performer, celebrity chef, and triathlete, Pritchard’s career is marked by his adventurous spirit and commitment to veganism. He gained widespread recognition as the star and co-creator of the MTV UK show “Dirty Sanchez,” which showcased outrageous stunts and pranks. In recent years, Pritchard has become a prominent figure in the vegan community, hosting the first BBC vegan cookery show, “Dirty Vegan,” and authoring several cookbooks that promote plant-based eating.
Early Career: Skateboarding and Stunt Performance
Pritchard’s journey into the world of skateboarding began at the age of 15. His passion for the sport quickly led him to become a sponsored athlete, with his first sponsorship coming from City Surf skate shop in Cardiff. Over time, he honed his skills and established himself as a professional skateboarder. His dedication to the sport was further recognized when he worked with Globe Shoes for six years. During this time, he designed his own signature shoe, aptly named “Sleep When You’re Dead,” reflecting his relentless pursuit of adventure and excitement.
In addition to skateboarding, Pritchard ventured into stunt performance. He filmed a skating video titled “Pritchard vs Dainton,” which featured him and fellow skateboarder Lee Dainton engaging in playful pranks and competition. This video served as a precursor to “Dirty Sanchez,” an MTV stunt program that debuted in 2003. Alongside Dainton, Michael “Pancho” Locke, and Dan Joyce, Pritchard became part of a groundbreaking show that combined elements of comedy, adventure, and outrageous stunts.
Dirty Sanchez: Breaking Boundaries
“Dirty Sanchez” quickly became a cult favorite among viewers, running from 2003 to 2008. The show’s success can be attributed to its irreverent humor and the chemistry among its cast members. In 2006, they took their antics to the big screen with “Dirty Sanchez: The Movie,” which featured global travels and stunts inspired by the Seven Deadly Sins. The film showcased not only Pritchard’s comedic talents but also his willingness to push boundaries in pursuit of entertainment.
Throughout this period, Pritchard expanded his portfolio by participating in various spin-off projects. He co-hosted MTV’s “Wrecked,” a stunt-based game show that aired in 2007, where he and Dainton engaged in various outrageous challenges. In 2008, they starred in “Sanchez Get High,” a series that took them on journeys to meet indigenous peoples while exploring traditional medicines.
Transitioning to Veganism: A New Chapter
Pritchard’s life took a significant turn in 2015 when he adopted a vegan lifestyle after being influenced by the documentary “Cowspiracy.” This pivotal moment marked the beginning of his journey as a vegan activist and chef. In 2017, he launched “Proper Vegan Cookin’,” a YouTube-based cooking series aimed at showcasing delicious plant-based recipes that are accessible to everyone.
His passion for vegan cooking culminated in 2019 when he hosted “Dirty Vegan,” the BBC’s first vegan cookery show. The program was well-received and highlighted Pritchard’s creative approach to plant-based cuisine. Alongside the show, he published tie-in cookbooks: “Dirty Vegan” and its sequel “Dirty Vegan: Another Bite.” These cookbooks provide readers with practical recipes that reflect Pritchard’s culinary philosophy—making veganism enjoyable and approachable.
Literary Contributions: Cookbooks That Inspire
Pritchard’s commitment to promoting veganism extends beyond television. He has authored three cookbooks that cater to both seasoned vegans and those exploring plant-based diets for the first time. The first cookbook, “Dirty Vegan,” released in 2018, introduced readers to innovative recipes that celebrate the flavors of vegan cuisine while maintaining an element of fun associated with Pritchard’s personality.
The sequel, “Dirty Vegan: Another Bite,” launched in 2019, continued this trend by offering new recipes that emphasize convenience without sacrificing taste. His latest book, “Dirty Vegan: Fast and Easy,” set to be published on December 7, 2023, promises to deliver quick yet flavorful dishes that cater to busy lifestyles. Through these cookbooks, Pritchard aims to inspire individuals to embrace plant
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